I bootstrapped Atmizone when vaping was only a pastime craft, and online commerce was still riddled with barriers. To date, the vaping gadgets I designed and built at Atmizone have enabled thousands around the world to live a healthier life — in no small part thanks to WooCommerce.

As WooCommerce began to tear down the barriers of selling and buying online, I became engrossed by the idea of helping other merchants overcome the obstacles that I had seen. To answer this call, I exited Atmizone and started SomewhereWarm.

At SomewhereWarm, I built some of the world's most successful bundling, kitting, loyalty, recommendations and subscriptions solutions for WooCommerce. After enabling over a hundred thousand merchants to sell billions in merchandise, my team of 9 joined the Woo team at Automattic in 2021.

At Automattic, I envisioned a different future for selling and buying with WooCommerce and went on to build a chunk of it, helping millions of entrepreneurs to create their destiny; and truly own it.

Today, I am working on my hardest project yet: Just being a dad. Still — and forever — a merchant at heart.